Advertising: Next Steps

This is the next steps for the advertising module. It was on the board in class - so you should have taken notes!

We will go through this on Monday. The half-term was mostly to get an idea and do some preliminary research.

• You need to decide on a brand (it can be an existing one, or imaginary) and either advertise a new product or the brand itself.
• You need to ensure the brand relates to your chosen demographic (16-24)
• You need to decide on an appropriate style of advert with an effective persuasive technique.
• You need to research TV scheduling and decide a channel and a time to advertise your product. You need to have selected two different times and evidence why you have selected this time/channel.

The research part (to get distinction on Unit 3) requires the product to have come from your findings. Therefore you should do primary and secondary research into the types of products a 16-24 demographic would engage with.

Some initial ideas would be a questionnaire to engage with the 16-24 demographic to find out

• Products/Brands they use
• Styles of adverts they have responded to
• What channels they watch (as you need to target your adverts on a specific channel and time).
• What TV shows they watch (live)

The idea is we will share this with MPA students to gain a wide participation. Once results are in and analysed, you can then start creating your pitch for the product. You will present all your research throughout to show how you have integrated it into your production.

Hope you had a good half-term.

KG 

Regulation Post

What is it? 

Assignment 1/Task 1 – Research Methods and Techniques

Brief is to write a blog post entry on the creative media comparing pros and con of different research methods and techniques.

How do I achieve this?

1. Define what research is.

2. Break down the different types of research – primary, secondary, quantitative/qualitative - explaining what each is.

- Give an example of each type – explain when and why they would be used.

- Discuss the strengths and limitations of each.

3. Explain what audience, market and production research is (we will come back to this part in Assignment 2)

Remember to keep track of your references throughout! Creating a reference list at the end.

Coco Mademoiselle: Case Study

Contextual Study - what to do

Contextual Study – Advertising

Select two different advertisements of your own choice as well as an analysis into Coco Mademoiselle (class exemplar) and document a contextual study that covers the following criteria:

• What is the structure and form of the advertisement?
• What persuasive techniques have been used?
• How does the advert fit with the brands identity?
• Who is the target audience (link to audience theories)
• Has the advertisement been regulated? If it hasn’t then document why you think it hasn’t been complained about.

As well as this blog post you should also make a separate blog post explaining issues of regulation surrounding the advertising industry.

• Who are CAP – what do they do?
• Who are the ASA – what do they do?
• Who are BCAP - what do they do?
• Who is OFCOM - what do they do?
• What is the purpose of regulation?
• Give an example of an advert that has been affected by the ASA - this could be Coco Mademoiselle.

Why Advertise on TV?

CMP2 - Pitch Video

Public - Media - Creative Media BTEC - 2015-2016 - Year 2 - Animation - Pitches


You'd need to cut your section out and upload it to BHASVIC CMP (YouTube) this can be listed

CMP1 Documentary Deadline

So that you guys are aware of upcoming deadlines.

• Production final deadline - 22/01/16
• Production draft deadline (peer feedback) - W/C 11/01/16
• Filming should be complete by 04/01/16 - this will allow three weeks to edit.

Editing demo will be on 04/01/16 - so ensure you have some footage.

KG