What is it?
Assignment 1/Task 1 – Research Methods and Techniques
Brief is to write a blog post entry on the creative media comparing pros and con of different research methods and techniques.
How do I achieve this?
1. Define what research is.
2. Break down the different types of research – primary, secondary, quantitative/qualitative - explaining what each is.
- Give an example of each type – explain when and why they would be used.
- Discuss the strengths and limitations of each.
3. Explain what audience, market and production research is (we will come back to this part in Assignment 2)
Remember to keep track of your references throughout! Creating a reference list at the end.
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