Advertising: Next Steps

This is the next steps for the advertising module. It was on the board in class - so you should have taken notes!

We will go through this on Monday. The half-term was mostly to get an idea and do some preliminary research.

• You need to decide on a brand (it can be an existing one, or imaginary) and either advertise a new product or the brand itself.
• You need to ensure the brand relates to your chosen demographic (16-24)
• You need to decide on an appropriate style of advert with an effective persuasive technique.
• You need to research TV scheduling and decide a channel and a time to advertise your product. You need to have selected two different times and evidence why you have selected this time/channel.

The research part (to get distinction on Unit 3) requires the product to have come from your findings. Therefore you should do primary and secondary research into the types of products a 16-24 demographic would engage with.

Some initial ideas would be a questionnaire to engage with the 16-24 demographic to find out

• Products/Brands they use
• Styles of adverts they have responded to
• What channels they watch (as you need to target your adverts on a specific channel and time).
• What TV shows they watch (live)

The idea is we will share this with MPA students to gain a wide participation. Once results are in and analysed, you can then start creating your pitch for the product. You will present all your research throughout to show how you have integrated it into your production.

Hope you had a good half-term.

KG