Taylor Swift Pitch (2014 - 2015 example)

Remember this was not linked to Unit 3 and therefore yours must include more research. 

You will pitch this to Sara and myself – what are we expecting?

• Product that matches a 16-24 demographic – evidenced by primary research and results and statistics.
• TV channel that matches the 16-24 demographic and matches the brands identity – secondary research into BARB figures. Primary research and results.
• Time slot that is accurate (relevant programme) – link to rates card (how much will it cost to advertise)
• Understanding of the brand
• Brand competitors – how you will stand out.
• Clear audience profile (make the thing we did at Brand Museum) link to Young and Rubicam and other audience theories.
• The type of advert you will make. (show examples)
• Why is this type of advert the style you want to make – how has it been influenced by research!