Contextual Study - what to do

Contextual Study – Advertising

Select two different advertisements of your own choice as well as an analysis into Coco Mademoiselle (class exemplar) and document a contextual study that covers the following criteria:

• What is the structure and form of the advertisement?
• What persuasive techniques have been used?
• How does the advert fit with the brands identity?
• Who is the target audience (link to audience theories)
• Has the advertisement been regulated? If it hasn’t then document why you think it hasn’t been complained about.

As well as this blog post you should also make a separate blog post explaining issues of regulation surrounding the advertising industry.

• Who are CAP – what do they do?
• Who are the ASA – what do they do?
• Who are BCAP - what do they do?
• Who is OFCOM - what do they do?
• What is the purpose of regulation?
• Give an example of an advert that has been affected by the ASA - this could be Coco Mademoiselle.