Useful Websites

https://www.thinkbox.tv/Research


http://www.barb.co.uk/


http://www.guerillascope.co.uk/


https://www.itvmedia.co.uk/channels


http://www.channel4.com/about_c4/styleguide/

Audience Profiling (Figures and Statistics)

Audience Profiles (Thinkbox)

Audience Profile

Taylor Swift Pitch (2014 - 2015 example)

Remember this was not linked to Unit 3 and therefore yours must include more research. 

You will pitch this to Sara and myself – what are we expecting?

• Product that matches a 16-24 demographic – evidenced by primary research and results and statistics.
• TV channel that matches the 16-24 demographic and matches the brands identity – secondary research into BARB figures. Primary research and results.
• Time slot that is accurate (relevant programme) – link to rates card (how much will it cost to advertise)
• Understanding of the brand
• Brand competitors – how you will stand out.
• Clear audience profile (make the thing we did at Brand Museum) link to Young and Rubicam and other audience theories.
• The type of advert you will make. (show examples)
• Why is this type of advert the style you want to make – how has it been influenced by research!

Advertising

Advertising: Next Steps

This is the next steps for the advertising module. It was on the board in class - so you should have taken notes!

We will go through this on Monday. The half-term was mostly to get an idea and do some preliminary research.

• You need to decide on a brand (it can be an existing one, or imaginary) and either advertise a new product or the brand itself.
• You need to ensure the brand relates to your chosen demographic (16-24)
• You need to decide on an appropriate style of advert with an effective persuasive technique.
• You need to research TV scheduling and decide a channel and a time to advertise your product. You need to have selected two different times and evidence why you have selected this time/channel.

The research part (to get distinction on Unit 3) requires the product to have come from your findings. Therefore you should do primary and secondary research into the types of products a 16-24 demographic would engage with.

Some initial ideas would be a questionnaire to engage with the 16-24 demographic to find out

• Products/Brands they use
• Styles of adverts they have responded to
• What channels they watch (as you need to target your adverts on a specific channel and time).
• What TV shows they watch (live)

The idea is we will share this with MPA students to gain a wide participation. Once results are in and analysed, you can then start creating your pitch for the product. You will present all your research throughout to show how you have integrated it into your production.

Hope you had a good half-term.

KG 

Regulation Post

What is it? 

Assignment 1/Task 1 – Research Methods and Techniques

Brief is to write a blog post entry on the creative media comparing pros and con of different research methods and techniques.

How do I achieve this?

1. Define what research is.

2. Break down the different types of research – primary, secondary, quantitative/qualitative - explaining what each is.

- Give an example of each type – explain when and why they would be used.

- Discuss the strengths and limitations of each.

3. Explain what audience, market and production research is (we will come back to this part in Assignment 2)

Remember to keep track of your references throughout! Creating a reference list at the end.