https://www.cap.org.uk/Advertising-Codes/Broadcast.aspx
Aim to write between 5 - 10 that relate to your advert.
I.e. 3.1 Advertisements must not materially mislead or be likely to do so.
My advert would not mislead the audience as it does not contain anything that would suggest the product has any advantages or disadvantages to the user - it is mostly factual.
However yours should be more detailed and make more sense than this!
Happy Easter!
Thursday, 24 March 2016
Wednesday, 23 March 2016
Pre-Production
Complete full preproduction for your advert. Your pre-production should match for the product mentioned and discussed in your pitch. The idea can have changed but the brand should remain the same.
Pre-production: synopsis; script; storyboards; production schedule; location plans; shooting script; risk assessment; crew; actors
Storyboard and presentation need to be uploaded 24/03
Remaining pre-production due 11/04
Storyboard and presentation need to be uploaded 24/03
Remaining pre-production due 11/04
Wednesday, 16 March 2016
Advertising Next Steps
Hello all,
Sara is absent, so this should give you enough to get on with.
First thing. Well done on your presentations. There were some excellent and very detailed ones and all of you seemed to have some great ideas about what you want to complete.
Sam and Otto, we will aim for you to present to me in the lesson tomorrow.
What you need to do now is upload your ppt to the blog. To do this open the ppt and click 'file - save as pictures'. This will save each slide as a jpeg which then can be uploaded to the blog. For the pages with the videos - you can embed the video in blogger from YouTube (insert video).
If this can't be done on a PC - then we can use my macbook tomorrow.
So what's next?
To achieve a distinction for unit 3, we need to be able to show evidence that you have 'Interpreted results: collate; evaluate; summarise'. From the presentations it was clear that you had summarised both the questionnaire and focus groups and gained data from then - what happens now is we need to show the data.
What you should do is present all your information (collate) and then show how you have evaluated it - this could be through graphs (Excel is best for this) and then just summarise the points.
If you think you have done this already in your ppt - then you can move on to the next part.
You need to make sure all secondary sources (websites you have visited for data) have been recorded in a bibliography.
So what's next next?
Pre-production is the final part before we get to go out to film. To achieve a distinction, this is what you are aiming for "learners will explore independently a wide range of effective and well-thought through original ideas and designs for production. Documentation will be of a high technical standard and will closely reflect industry conventions for presentation."
The assessment brief is on the VLE and here it is for your ease of use. I'd work on the storyboards today - aim for 20 - 30 shots for 30 seconds and 40 - 60 shots for the 60 second one.
I'll start uploading the pro-forma if it isn't on the VLE. However you are allowed to create your own style.
Remember everything you create - needs to go on your blog. You should label each blog post 'pre-production' so that it is catalogued. We can go back and label the previous ones as 'research'.
Completion: 24/03/2016
Sara is absent, so this should give you enough to get on with.
First thing. Well done on your presentations. There were some excellent and very detailed ones and all of you seemed to have some great ideas about what you want to complete.
Sam and Otto, we will aim for you to present to me in the lesson tomorrow.
What you need to do now is upload your ppt to the blog. To do this open the ppt and click 'file - save as pictures'. This will save each slide as a jpeg which then can be uploaded to the blog. For the pages with the videos - you can embed the video in blogger from YouTube (insert video).
If this can't be done on a PC - then we can use my macbook tomorrow.
So what's next?
To achieve a distinction for unit 3, we need to be able to show evidence that you have 'Interpreted results: collate; evaluate; summarise'. From the presentations it was clear that you had summarised both the questionnaire and focus groups and gained data from then - what happens now is we need to show the data.
What you should do is present all your information (collate) and then show how you have evaluated it - this could be through graphs (Excel is best for this) and then just summarise the points.
If you think you have done this already in your ppt - then you can move on to the next part.
You need to make sure all secondary sources (websites you have visited for data) have been recorded in a bibliography.
So what's next next?
Pre-production is the final part before we get to go out to film. To achieve a distinction, this is what you are aiming for "learners will explore independently a wide range of effective and well-thought through original ideas and designs for production. Documentation will be of a high technical standard and will closely reflect industry conventions for presentation."
The assessment brief is on the VLE and here it is for your ease of use. I'd work on the storyboards today - aim for 20 - 30 shots for 30 seconds and 40 - 60 shots for the 60 second one.
I'll start uploading the pro-forma if it isn't on the VLE. However you are allowed to create your own style.
Remember everything you create - needs to go on your blog. You should label each blog post 'pre-production' so that it is catalogued. We can go back and label the previous ones as 'research'.
Task 3: Advertising Pre-Production
Complete full preproduction for your advert. Your pre-production should match for the product mentioned and discussed in your pitch. The idea can have changed but the brand should remain the same.
Pre-production: synopsis; script; storyboards; production schedule; location plans; shooting script; risk assessment; crew; actors
Thursday, 10 March 2016
Presentation Mark Scheme
Unit 2.
You will also apply research and present results for your evaluation. So think of this as 50% of the collective 'research'.
Unit 30.
This is also in combination with your pre-production (which will be hosted on your blog).
You will also apply research and present results for your evaluation. So think of this as 50% of the collective 'research'.
Unit 30.
This is also in combination with your pre-production (which will be hosted on your blog).
Wednesday, 2 March 2016
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