Monday, 10 October 2016

Thinkbox Killer Statistics 2016








































Pre Production deadlines



Complete full preproduction for your advert. Your pre-production should match for the product mentioned and discussed in your pitch. The idea can have changed but the brand should remain the same.

 

 

Pre-production: synopsis; script; storyboards; production schedule; location plans; shooting script; risk assessment; crew; actors

Presentation  pitch needs to be uploaded 20/10/2016

Storyboard needs to be uploaded by 1/11/16
Remaining pre-production due 11/11/16

Why advertise on TV?









Outstandimg criteria


CAP codes info for your research



https://www.cap.org.uk/Advertising-Codes/Broadcast.aspx


Aim to write between 5 - 10 of the codes that relate to your advert.


I.e. 3.1 Advertisements must not materially mislead or be likely to do so.


My advert would not mislead the audience as it does not contain anything that would suggest the product has any advantages or disadvantages to the user - it is mostly factual.


However yours should be more detailed and make more sense than this!

Useful websites for Advertising

https://www.thinkbox.tv/Research


http://www.barb.co.uk/


http://www.guerillascope.co.uk/


https://www.itvmedia.co.uk/channels


http://www.channel4.com/about_c4/styleguide/



Audience Profiling Statistics